Move beyond the dishes most often used as shorthand for Filipino cuisine. The menu travels through Maranao flavours, Visayan references, coastal food, preservation, and Chef Fhred's own Filipino-Australian point of view.
Purveyr MarketSamsung PhilippinesChef FhredKultura in Motion
UnfoldingFilipinoCulture.
Not one version of Filipino culture. Not one region. Not one way forward.A creative-market mixer where food, drinks, design, people and technology meet—opening up the many ways Filipino culture can be cooked, captured, shared and experienced now.
Kultura in MotionPurveyr MarketSamsung PhilippinesRegional Filipino foodCreative ManilaFood + cocktails + peopleTechnology enables the storyCulture stays the subjectKultura in MotionPurveyr MarketSamsung PhilippinesRegional Filipino foodCreative ManilaFood + cocktails + peopleTechnology enables the storyCulture stays the subject
01 / Why this night
Culture
doesn't sit
still.
Filipino culture keeps moving because Filipinos keep making it—across islands, cities, diasporas, kitchens, studios, screens and communities.
This Purveyr chapter of Kultura in Motion brings Chef Fhred's food into Manila's creative ecosystem. The menu looks outside a single Tagalog-centred idea of Filipino cuisine; the room brings together people shaping culture now; and Samsung gives the story another way to be seen, documented and shared.
It is not about making Filipino food look “modern” by making it less Filipino. It is about giving more of the culture room to show itself.
02 / Samsung × Kultura
Unfold
the
story.
“Unfolding Filipino Culture” becomes more than a campaign line here. It becomes the structure of the night: reveal more foodways, more creative voices and more ways of seeing contemporary Filipino identity.
Prep, plating, drinks, movement, references, rapid decisions and the creative work behind service become part of the story—not just the polished final plate.
Guests are not passive diners. They move, taste, talk, create and connect. Purveyr's audience becomes part of the cultural exchange rather than an audience watching from the outside.
Samsung helps extend the experience beyond one night through capture, creator workflow and shareable storytelling. Technology enables the culture to travel; it does not replace the culture itself.
Working principle → Samsung enables the story.
Filipino food, people and Purveyr culture remain the subject.
Filipino food, people and Purveyr culture remain the subject.
03 / The food
Five bites.
Many places.
Compact, fast and built for a market environment. These are not miniature fine-dining plates—they are food you can hold while meeting someone new. Final recipes remain subject to tasting and production.
04 / The drinks
Three pours.
Keep moving.
01 / Saint C
Calamansi Spritz
Bright, cold and built around Saint C calamansi. A high-energy opening drink for a room designed to move.
02 / Saint C
Guava + Watermelon Margarita
Guava, watermelon and Saint C calamansi—colour-forward, tropical and made for the creative-market atmosphere.
03 / In development
Adobo Martini
Savoury, sharp and distinctly Filipino. Saint C vinegar enters only if the final tasting genuinely makes the drink better.
Final spirit partner and cocktail specifications to be announced.
05 / The room
Come for
the food.
Meet your
people.
This is a mixer first. The food opens the conversation; the people in the room decide where it goes.
Purveyr is where this chapter makes sense: a creative and lifestyle environment where food can sit naturally beside design, fashion, music, media, retail and technology.
ArtistsDesignersMakersChefsHospitalityMediaRetailFoundersStorytellersPeople making culture now
Purveyr × Samsung × Chef FhredFood is the opener.
Creative ManilaThe room is the network.
Kultura in MotionCulture keeps moving.
06 / The bigger trip
Kultura
in Motion.
9–30 September 2026. A return to Manila told through food, education, sound, wellbeing, technology, collaboration and community. Each stop asks a different question about what Filipino culture can carry forward. Purveyr is the chapter where those ideas enter Manila's creative marketplace.
13 Sep
Find Me CaféPalay-coded Filipino café language14 Sep
SISFUBelonging / education / next generation17 Sep
Sabi SoundsFood / sound / community21 Sep
KALMAPositive hospitality culture23 Sep
UNOX PHFilipino cuisine × kitchen technology25 Sep
Purveyr × SamsungUnfolding Filipino Culture26 Sep
Palay+Regional chef collaborationTechnology can help culture travel. Culture still has to lead.
See you
at Purveyr.
A Purveyr Market × Samsung Philippines × Chef Fhred activation as part of Kultura in Motion. Food, cocktails, creative community and Filipino culture in motion.
DateFriday, 25 September 2026
LocationPurveyr Market · Manila · exact venue TBA
AccessService / RSVP details to be announced
PartnersPurveyr · Samsung PH · Chef Fhred / Kultura in Motion
WithDishes & Dialogues · Saint C where used